Flor PérezWorkAboutLab

, Spain

    


Flor Pérez is a visual designer based between Barcelona and Málaga, specialising in branding, visual identity and art direction. With a background in art history, her work is rooted in the essentials of design, form, typography, image and material, and in a more artistic, research-led way of building identities.

She moves between analogue processes and artificial intelligence, using AI deliberately: as an extension of her criteria and sensibility, never as a substitute for them. The result is work where the hand, the concept and the tool remain clearly distinguishable.

Her practice spans commissioned and self-initiated projects in identity, editorial and packaging. She teaches AI applied to design at LABASAD (Barcelona School of Arts & Design) and La Hauss (School of Design, Málaga) and leads workshops for design studios on integrating AI into creative processes.

CV and selected works available upon request.
For enquiries or collaborations, please contact via email.


Contact
(+34) 690 02  81 57
florpgwork@gmail.com
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Brand Identity
Web Design
Art Direction
Editorial Design
IA Experimental








florperez.work@gmail.com

    Last update: October 2026